What is A/B Testing? | Definition 📕
A/B Testing is a method used to compare two versions of a webpage, app, or marketing campaign to determine which one performs better. Businesses can collect data on user behavior... read more
A/B Testing is a method used to compare two versions of a webpage, app, or marketing campaign to determine which one performs better. Businesses can collect data on user behavior... read more
Account-based marketing (ABM) is a targeted marketing approach where businesses create personalized campaigns for specific accounts or companies. This strategy involves identifying... read more
Account Mapping is a strategic process used in sales and marketing to visually represent the relationships between a company and its target accounts. It involves identifying key... read more
Affiliation is a connection, association, or partnership between individuals or organizations that work together towards a common goal. Affiliate marking refers to the relationship... read more
An agent is a person or entity that acts on behalf of another, typically in a business or legal context. In simple terms, an agent represents someone else in various transactions... read more
Agile Marketing is a modern approach to marketing that emphasizes flexibility, collaboration, and rapid iteration. In Agile Marketing, teams work in sprints to quickly adapt to... read more
Artificial Intelligence (AI) is the simulation of human intelligence processes by machines, particularly computer systems. These processes include learning, reasoning,... read more
An Attribution Model is a set of rules that determines how credit for sales and conversions is assigned to different touchpoints along the customer journey. Attribution models help... read more
Augmented Reality (AR) is a technology that superimposes digital information onto the real world, enhancing the user's perception of their surroundings. In simple terms, AR... read more
BDRs, or Business Development Representatives, are professionals responsible for generating new business opportunities for a company. Their primary purpose is to seek out and... read more
Benchmarking is a strategic business tool used to measure and compare the performance of a process, product, or service against industry best practices. This process involves... read more
Big Data refers to the vast amount of structured and unstructured data generated by businesses and individuals. This data is typically too large and complex to be processed using... read more
Black Friday is an annual shopping event that occurs on the day after Thanksgiving in the United States. It marks the unofficial beginning of the holiday shopping season, with many... read more
Blockchain marketing is a strategic approach that utilizes blockchain technology to enhance transparency, security, and trust in marketing activities. Using a decentralized and... read more
Blue Ocean Strategy is a business strategy that involves creating new market spaces with little to no competition rather than competing in overcrowded markets. It's about... read more
Brand awareness is a critical component of any successful marketing strategy. It refers to the recognition and familiarity consumers have with a particular brand. Essentially, it... read more
Brand Equity is the measurable value that a brand holds in the eyes of consumers. It represents the strength of a brand's reputation, customer loyalty, and perceived quality. In... read more
A brief is a concise summary or outline of a legal case, argument, or document. It provides an overview of key points, facts, and arguments to give readers a quick understanding of... read more
Business Intelligence (BI) is a technology-driven process for analyzing data and presenting actionable information to help executives, managers, and other corporate end users make... read more
Business Process Management (BPM) is a systematic approach to improving an organization's processes to enhance efficiency, increase productivity, and drive innovation. By... read more
Business-to-Business (B2B) is a term used to describe transactions or interactions between companies or businesses rather than between a business and a consumer. In simple terms,... read more
Business-to-client (B2C) is a form of commerce in which businesses sell products or services directly to individual consumers. In this model, companies market their offerings... read more
Buzz marketing, or word-of-mouth marketing, is a promotional strategy that creates hype and excitement around a product or service through word-of-mouth recommendations from... read more
A Call to Action (CTA) is a crucial element in a landing page that prompts visitors to take a specific action, such as signing up for a newsletter, purchasing, or requesting more... read more
Cloud computing is a technology that allows users to access and store data and programs over the Internet instead of on a physical hard drive or local server. The term 'cloud'... read more
Cost per Click (CPC) is a popular digital advertising model in which advertisers pay a fee each time their ad is clicked. This cost is determined through an auction-based system,... read more
CSAT, which stands for Customer Satisfaction, is a critical metric businesses measure how satisfied their customers are with the products or services provided. This metric is... read more
Customer Effort Score (CES) is a metric businesses use to measure the level of effort a customer has to put forth to interact with a company's products or services. It is a... read more
Customer Experience (CX) is a customer's overall perception of a brand based on their interactions and experiences with that brand. It encompasses every touchpoint between a... read more
Customer Relationship Management (CRM) is a business strategy focusing on building and maintaining strong customer relationships. It involves collecting, analyzing, and using... read more