HelpDesk vs. HubSpot comparison. Which to choose in 2024?

HelpDesk is a customer support software that enables businesses to provide excellent customer service. Their platform allows teams to manage customer inquiries across multiple channels, including email, chat, social media and form.

HubSpot is a leading customer relationship management (CRM) platform designed to help businesses grow and succeed digitally. Their platform offers various tools and features to help companies attract customers, engage with them effectively, and ultimately convert them into loyal customers.

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HelpDesk vs. HubSpot features and capabilities — how to choose the best tool for your service?

HelpDesk offers ticketing, automation, reporting, and collaboration tools to streamline the customer support process and ensure timely resolutions. Their software is designed to improve customer satisfaction, boost team productivity, and optimize support operations. Overall, HelpDesk aims to help businesses build stronger customer relationships through exceptional support experiences.
HubSpot's platform includes marketing automation, sales automation, customer service tools, and content management systems to enable businesses to create personalized customer experiences. The platform also provides detailed analytics and reporting to track and measure the success of marketing and sales efforts. Overall, HubSpot's platform is designed to help businesses of all sizes improve customer relationships and drive growth.

Let's compare the features offered by both tools.

HelpDesk features

HelpDesk app

  1. Ticketing system: A ticketing system allows users to easily submit technical issues or service requests to the help desk team. Each ticket is logged, assigned a priority level, and tracked until resolved.
  2. Remote desktop support: Remote desktop support enables help desk agents to connect to a user's computer remotely to troubleshoot issues, provide real-time assistance, and resolve technical problems without needing in-person visits.
  3. Reporting and analytics: Reporting and analytics tools provide valuable insights into help desk performance metrics such as ticket volume, resolution times, customer satisfaction scores, and agent productivity, allowing organizations to identify trends, monitor performance, and make data-driven decisions.
  4. Self-service portal: A self-service portal allows users to access a range of resources, submit tickets, track ticket status, and find solutions to common issues without needing to contact the help desk directly, increasing efficiency and reducing the workload on help desk agents.
  5. Integration with other systems: Integration with other systems such as CRM, WordPress, Webflow, and monitoring tools enables seamless data sharing, enhances collaboration between teams, and streamlines workflows for more efficient issue resolution and customer support.
  6. Multichannel support: Multi-channel support ensures that users can contact the help desk through various communication channels such as phone, email, chat, or social media, providing flexibility and convenience for users to reach out for assistance in their preferred way.

HubSpot features

  1. CRM: HubSpot's CRM allows you to manage and track contacts and interactions in one central database. You can easily view contact information and communication history and track deals and sales pipelines.
  2. Marketing hub: This feature includes tools for email marketing, social media scheduling, blogging, and lead tracking. You can create automated workflows, track marketing campaigns, and analyze performance with detailed reporting.
  3. Reporting and Analytics: HubSpot offers comprehensive reporting and analytics tools to track the performance of your marketing, sales, and service efforts. You can create custom reports, track KPIs, and measure the ROI of your campaigns.
  4. Integrations: HubSpot integrates with a wide range of third-party tools and platforms, allowing you to connect all your marketing, sales, and service systems in one place. This includes integrations with popular tools like Salesforce, MailChimp, and Google Analytics.
  5. Content Management System (CMS): HubSpot's CMS allows you to create and manage your website content, landing pages, and blog posts. You can easily customize templates, optimize for SEO, and track performance with built-in analytics.
  6. Email Marketing: HubSpot's tools allow you to create and send personalized emails, track engagement metrics, and automate workflows. You can segment your contacts, A/B test campaigns, and optimize your email performance.

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Pricing and plans comparison

HelpDesk pricing and plans

HelpDesk offers a flexible pricing structure based on your team's needs. They offer three plans: Team, Business, and Enterprise. You can also try HelpDesk for free during the 14-days trial. Check more information on the pricing page: https://www.helpdesk.com/pricing/

HubSpot pricing and plans

HubSpot offers a range of pricing and plans to suit different business needs and sizes. You can check all the pricing information on their website: https://www.hubspot.com/pricing/marketing

Integrations comparison: HelpDesk vs. HubSpot

HelpDesk integrations

It's possible to integrate HelpDesk with many tools.

  1. LiveChat: Integrates with LiveChat to provide seamless real-time customer communication directly from the HelpDesk interface. This allows support agents to handle tickets and live chats in one place, improving response times and customer satisfaction.
  2. ChatBot: This integration works with ChatBot to automate customer interactions using AI. It enables businesses to set up automated responses, handle common inquiries, and reduce the workload on support teams by filtering and resolving issues without human intervention.
  3. WordPress: The WordPress integration allows HelpDesk forms to be embedded directly onto WordPress sites. This makes it easy for customers to submit tickets or requests without leaving the website, enhancing user experience and ensuring that support requests are seamlessly captured.
  4. Zapier: By connecting with Zapier, HelpDesk can integrate with over 3,000 different applications. This integration is highly versatile, allowing businesses to automate tasks, such as syncing customer data between HelpDesk and CRM systems or triggering alerts based on ticket status.
  5. Slack: The Slack integration sends ticket notifications and updates directly to Slack channels. This allows support teams to stay informed about ticket statuses and collaborate effectively without leaving their preferred communication tool.
  6. Jira: Integrating HelpDesk with Jira facilitates smooth issue tracking and management for technical teams. Tickets from HelpDesk can be directly linked to Jira issues, enabling better coordination between customer support and development teams.

HubSpot integrations

HubSpot offers many integrations that help businesses streamline their marketing, sales, and customer service processes.

  1. Salesforce integration: HubSpot integrates seamlessly with Salesforce, allowing businesses to sync contacts, leads, and opportunities between the platforms. This integration enables sales and marketing teams to work together more efficiently and effectively.
  2. Gmail integration: HubSpot's Gmail integration allows users to track emails, schedule meetings, and access contact information directly within their Gmail inbox. This integration helps sales teams stay organized and quickly follow up with leads.
  3. Shopify Integration: Businesses that use Shopify for ecommerce can leverage HubSpot's integration to track customer interactions, personalize marketing campaigns, and analyze customer behavior. This integration helps businesses drive more sales and improve customer retention.
  4. Slack Integration: HubSpot's Slack integration enables teams to receive real-time notifications, share updates, and collaborate on projects directly within Slack channels. This integration enhances communication and collaboration among team members.
  5. WordPress Integration: HubSpot's WordPress integration allows businesses to easily create forms, landing pages, and pop-ups on their WordPress website. This integration helps companies to generate leads, drive traffic, and convert visitors into customers.

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What are the key differences between HelpDesk and HubSpot?

If you need the perfect tool for customer support, choose HelpDesk for its user-friendly interface and efficient ticketing system.

Should I choose HelpDesk or HubSpot?

HelpDesk is a customer support tool that allows businesses to manage and respond to customer inquiries and issues efficiently. It's focused on delivering effective customer service and support to help companies improve customer satisfaction and loyalty. On the other hand, HubSpot is a marketing, sales, and customer service platform that offers many tools to help businesses attract, engage, and delight customers. It is focused on assisting companies in streamlining their marketing, sales, and customer service processes to drive growth and improve overall business performance. Some critical differences between HelpDesk and HubSpot include:

  1. Focus: HelpDesk primarily focuses on customer service and support, while HubSpot offers marketing, sales, and customer service tools.
  2. Features: HelpDesk offers ticketing, live chat, and a knowledge base, while HubSpot includes CRM, email marketing, social media, and content management.
  3. Pricing: HelpDesk may offer more affordable pricing plans than HubSpot, which can be more expensive due to its comprehensive suite of tools. Overall, the key differences between HelpDesk and HubSpot lie in their focus, features, integrations, and pricing. HubSpot offers a more comprehensive suite of tools for marketing, sales, and customer service, while HelpDesk specializes in customer support.

Choosing the best help desk for your business

When choosing the right help desk tool for your business, several factors must be considered. First, consider the size of your business and the level of support you will need. Consider the features and functionality of the help desk tool, such as the ticketing system, automation capabilities, and reporting. Look for a tool that integrates well with your existing systems and software. Consider the cost of the tool and whether it fits within your budget. Finally, consider the reputation and track record of the help desk tool provider to ensure you are getting a reliable and effective solution for your business.

How to Transition Smoothly to a HelpDesk Tool

Transitioning to a new helpdesk tool can be challenging, but with careful planning and execution, you can ensure a smooth migration of your tickets and data.

Migrate to HelpDesk

We're here to support you during the entire migration process, offering information about any related costs and, if possible, covering them for you.

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