How to create Email Subscription Form 📩

HelpDesk
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11 min read
How to create Email Subscription Form 📩

An Email Subscription Form is crucial for building a subscriber list and growing your online presence. You can use various templates and examples available online to create an Email Subscription Form for your website. By customizing these templates to fit your branding and adding fields for relevant information, you can build a practical form that encourages visitors to sign up for your newsletter or updates. Ensure the form is easy to fill out and prominently displayed on your website to maximize sign-ups.

What is Email Subscription Form?

An Email Subscription Form is a tool used on websites to allow visitors to sign up for regular updates, newsletters, promotions, or other information via email. It typically includes fields for users to input their email address and sometimes additional information such as name or preferences. Users opt-in to receive emails from the website or organization by filling out the form and submitting their information. Email Subscription Forms are a popular way for businesses and websites to build a contact list and engage with their audience through email marketing campaigns.

When to use Email Subscription Form?

  1. To collect email addresses for future marketing campaigns and newsletters.

    An Email Subscription Form allows businesses to collect email addresses for future marketing campaigns and newsletters. Encouraging visitors to subscribe opens up a direct line of communication for sharing updates, promotions, and valuable content. Creating an Email Subscription Form is a simple way to grow your email list and engage with your audience regularly.

  2. To notify customers about upcoming sales and promotions.

    An Email Subscription Form is crucial for businesses to notify customers about upcoming sales, promotions, and product releases. By gathering email addresses through this form, companies can build a direct line of communication with their customers, helping to increase engagement and drive sales.

  3. To offer exclusive discounts and deals to subscribers.

    An Email Subscription Form is crucial for businesses looking to connect with their audience and drive sales. By encouraging visitors to sign up for updates and exclusive discounts, companies can nurture customer relationships and keep them engaged with their brands.

The benefits of using Email Subscription Form on website

An email subscription form on a website can benefit the website owner and their audience. For the website owner, an email subscription form can help them build and grow a loyal audience, increase website traffic, and improve brand awareness. By collecting email addresses, the website owner can communicate directly with their audience, share valuable content, promotions, and updates, and drive traffic back to their website. For the audience, subscribing to an email list can provide them with exclusive content, offers, and updates they may not receive otherwise. It lets them stay connected with the website and be notified of new content or products. Overall, an email subscription form is valuable for fostering relationships with a website's audience and driving engagement and traffic.

How to build Email Subscription Form

Building an email subscription form for your website is a great way to grow your email list and reach your audience more effectively. Here is a comprehensive guide on how to build an email subscription form.

  1. Choose an Email Marketing Service Provider. The first step in building an email subscription form is to choose an email marketing service provider. Some popular options include Mailchimp, Constant Contact, Aweber, and GetResponse. These platforms will provide tools to create and manage your email list, design email campaigns, and track your subscribers' engagement.
  2. Create an Account. Once you have chosen an email marketing service provider, create an account and set up your email list. You must provide basic information about your business and agree to its terms and conditions.
  3. Design Your Email Subscription Form. Most email marketing service providers offer pre-designed email subscription forms that you can customize to match your branding. Alternatively, you can create your form using HTML and CSS. Ensure your form is visually appealing, easy to fill out, and prominently displayed on your website.
  4. Add Fields to Your Form. When designing your email subscription form, include fields for users to enter their email address, first name, last name, and any other information you want to collect (e.g., location, interests). Keep the form simple and ask for only a little information to prevent users from abandoning it.
  5. Implement Double Opt-In. To ensure you build a high-quality email list, consider implementing double opt-in. This means that users will receive a confirmation email after submitting their information and must click a link to verify their subscription. This helps to prevent fake or incorrect email addresses from being added to your list.
  6. Embed Your Form on Your Website. Once you have designed and customized your email subscription form, it's time to embed it on your website. Most email marketing service providers will provide you with a code snippet to copy and paste into your website's HTML code. To maximize visibility, place the form in a prominent location, such as the homepage or sidebar.
  7. Test Your Form. Before making your email subscription form live, test it to ensure it works correctly. Enter your email address and submit the form to check if you received a confirmation email and have been added to the email list. Test the form on different devices and browsers to ensure it is responsive and functional.
  8. Monitor and Analyze. Once your email subscription form is live, monitor its performance and analyze the data to identify areas for improvement. Track metrics such as conversion rate, bounce rate, and unsubscribe rate to gauge the form's effectiveness and make informed decisions about optimizing it for better results.

Example form fields in Email Subscription Form

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